Sorting Robotics builds advanced hardware and software for the cannabis industry, led by a team of former NASA engineers. The product ecosystem is highly modular, built for operators who are running facilities, not reading manuals. The cannabis market itself is fragmented and decentralised, with regulations, formats, and business models shifting from state to state. The core challenge was to explain a complex product lineup to very different audiences across Instagram, LinkedIn, and email: founders, production managers, investors, and industry partners. Sorting Robotics needed a content and communications system that could translate engineering-level benefits into clear, visual stories, consistently, month after month.