Brand new communication strategy for the platform of sustainable luxury cosmetics

The region's first online beauty platform, aims to make clean beauty more accessible to individuals who prefer authentic over synthetic

The client

Eluxura

Industry

#beauty

Area of work

social media strategy

Eluxura is the first and only online destination focused on providing sustainable beauty brands and unparalleled fragrances to all those looking for a personalized shopping experience in the GCC and beyond

CHALLENGE

Our main goal, increasing the brand awareness and recognition, was fueled by educating and inspiring the audience. Eluxura would go on to be regarded as the ultimate online destination for ethical beauty shopping as a result of this process

SOLUTION

We produced a content concept that met the needs of the audience and effectively communicated the message

Visual

We updated their brand guidelines to make them more digital-friendly

Mockup templates were created to be used on social media to showcase the products

Colour palette developed in response to the brand's values and main message

Furthermore, we developed
a number of templates to meet the specific communication needs of brands

CONTENT FORMATS

This format describes the natural ingredients
in the products to educate the audience

results

Instagram grid

A fully developed visual communication concept in which everything works in perfect alignment (colours, visuals, design, etc) to convey the main message of Eluxura as the ultimate outlet for sustainable luxury
in the Middle Eastern market

Highlights

We developed a simple navigation system to assist each client segment in moving through the content and finding what they require

engagement stories

We also created a series of beautiful, easily customizable templates to ensure that every piece of content is engaging and that it appeals to its target audience