Fostering a B2B fashion company presence
from the scratch

STOA is a fashion sourcing platform that links fabric manufacturers, wholesalers, and product designers in a sustainable and transparent way

The client

STOA

Industry

#Sustainablefashion

Area of work

social media strategy

social media management

Although the majority of companies in the material sourcing industry tend to opt for colourless corporate branding and communication styles, we had to debut this new B2B company onto the market, developing brand awareness and attracting users to the platform by creating a modern brand image with a millennial-content framework

CHALLENGE

To boost the company’s digital presence from zero

SOLUTION

We developed an authentic visual style with limited budget or any type of production

Enticing Visuals

We picked bright images that would echo the brand identity

Simple lines symbolise  a thread that runs through fabric

Simple lines symbolize a thread that runs through fabric

Calm, lightweight, natural colours

Social Ads

We launched social media advertising campaigns on Instagram and LinkedIn with the intent of attracting new customers to the platform

Engagement

results

54k

followers gained in two years

2.6

engagement rate

400k

reached monthly

Instagram grid

Highlights

The client’s Instagram has been redone according to a colour palette and all the visual solutions, so now we get more balanced composition and vision of brand individuality

stories