Luxury Gallery

New communication
strategy for the launch
of a premium online platform

Luxury Gallery is the International Luxury Group's official
e-commerce platform

The client

Luxury Gallery



Area of work

social media strategy
Luxury Gallery

Luxury Gallery is introducing an exclusive brand and product mix in a one-of-a-kind brand-driven shopping environment across a portfolio of luxury, fashion, and lifestyle brands

Luxury GalleryLuxury GalleryLuxury GalleryLuxury Gallery
Luxury Gallery


With inimitable visuals, content, and promotion strategies, the central mission was to increase brand awareness about the Luxury Gallery e-commerce platform


We discovered key market trends, identified the audience's fundamental observations and motivations, and developed a content strategy and a visual concept that included:


Luxury Gallery

A characteristic approach to visuals based on brand identity that was consistent with the website

Luxury Gallery

Unique mockups and visual
styles for product images

Luxury Gallery

A strong colour palette
that enables individual
brand expression

Content rubrics were created
to encompass all content directions, including:


Luxury Gallery

Special selections
and special offers

Luxury Gallery

New innovative
products and features

Luxury Gallery

Insightful and
educational guidelines

Luxury Gallery

Other tools to meet all content strategy requirements


Instagram grid

Luxury Gallery
Luxury Gallery



We demonstrated the visual and content approach: how to collect data from multiple criteria in order
to accommodate all of the target audience's messages.

We developed several templates to aid in content navigation

ads stories

Luxury Gallery
Luxury Gallery
Luxury Gallery
Luxury Gallery

As an outcome, the brand received a step-by-step strategy for market penetration, including directing attention to the brand on social media and driving traffic to the website