New communication
strategy for the launch
of a premium online platform

Luxury Gallery is the International Luxury Group's official
e-commerce platform

The client

Luxury Gallery

Industry

#accessories

Area of work

social media strategy

Luxury Gallery is introducing an exclusive brand and product mix in a one-of-a-kind brand-driven shopping environment across a portfolio of luxury, fashion, and lifestyle brands

CHALLENGE

With inimitable visuals, content, and promotion strategies, the central mission was to increase brand awareness about the Luxury Gallery e-commerce platform

SOLUTION

We discovered key market trends, identified the audience's fundamental observations and motivations, and developed a content strategy and a visual concept that included:

Visual

A characteristic approach to visuals based on brand identity that was consistent with the website

Unique mockups and visual
styles for product images

A strong colour palette
that enables individual
brand expression

Content rubrics were created
to encompass all content directions, including:

CONTENT RUBRICS

Special selections
and special offers

New innovative
products and features

Insightful and
educational guidelines

Other tools to meet all content strategy requirements

results

Instagram grid

Highlights

We demonstrated the visual and content approach: how to collect data from multiple criteria in order
to accommodate all of the target audience's messages.

We developed several templates to aid in content navigation

ads stories

As an outcome, the brand received a step-by-step strategy for market penetration, including directing attention to the brand on social media and driving traffic to the website