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brand strategy

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Strong brands don't
                        happen by chance. 

We help make them.

Strong brands don't
           
            happen by chance. 

We help make them.

WHAT WE DO

Market Research
Brand Platform
Brand Positioning
Tone of Voice & Messaging
Brand Narrative
Mission, Vision
Values
Brand Growth Strategy

Brand Strategy work, 

in our clients' words

The amount of work done on each item 
is remarkable!

We are deeply grateful for their work with teasing out our (sometimes vague) ideas for how to formulate what we do, how to display it in our brand assets and on our website landing page. The amount of work done on each item is remarkable — we showed their drafts consistently throughout the process to our partners; everyone is impressed.

Smiling man in a checkered shirt standing indoors with financial market screens in the background.

Peter Rostovsky

CEO and founder, Raiseway

We are very impressed with the A/B testing results and how well the message has been understood by clients.

The Bolder team have provided us incredible work 
for incredible value. Having helped us develop our brand strategy and contributed massively to our new website copy, we’ve now actioned them to help test and create our GTM strategy. Every piece of work we’ve collaborated on they have been professional,on time and dedicated to providing high quality and impactful work. We couldn’t be happier and will be working with them a lot more going forward.

Man with dark hair and beard speaking into a microphone, gesturing with his left hand while seated and wearing a white t-shirt and dark pants.

Booker Woodford

co-founder emote Care

attero case study
Brands with meaning build lasting impact.
We craft brands that people connect with,
beyond products, beyond trends.
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As a brand strategy agency, we help companies define their identity, strengthen their user experience, and build lasting value. Our brand strategy services focus on connecting your core purpose with market opportunities, creating consistent messaging, and positioning your brand for global recognition.

Diagram with five overlapping blue circles around a central dark circle labeled 'Brand sweet spot' featuring: 1. Therapists, 2. Global connectivity, 3. Decentralisation, 4. Digital experience, and 5. Humanising the brand.Illustration of a dark-skinned hand holding a pencil and writing in a notebook with blue pages and green cover.Diagram of two rows of connected dashed circles listing mental health challenges, including cognitive load, lack of holistic view, difficulty processing information, disrupted thought flow, data vulnerability, overwhelming patients and therapists, increased mental fatigue, and reduced focus.Illustration of two people having a conversation, one shown in color and the other as a black silhouette, with speech bubbles above them.

our approach

Your brand is how people experience you, remember you, and trust you. It's the connection you build when no one’s watching, and it shapes everything you stand for.
Our core belief is that branding is one of the most valuable marketing assets. Our brand strategy services ensure your brand is recognisable but also a revenue generating force built to last and grow.
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Our Process

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Getting to know
each other

We dive deep into your company's ethos, values, and ambitions, setting the stage for a brand that truly represents you.

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Primary & secondary
research

We gather raw data to understand your target audience, ensuring your brand speaks their language. We also analyse market trends, competitor strategies, and industry benchmarks to position your brand effectively.

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Brand
platform

Armed with insights, we develop a comprehensive Brand Platform that serves as your brand's foundation, defining your brand positioning, messaging, vision, values, personality, product, and unique selling propositions.

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Brand
narrative

Here, creativity meets strategy. 
We conceptualise your brand, bringing it to life with innovative ideas that resonate with your audience, defining your archetype, Tone 
of Voice, and craft your Look and Feel.

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Brand growth
tactics

With a solid brand strategy in place, we plan out actionable growth tactics. From marketing initiatives to brand experience enhancements, we ensure your brand not only launches successfully but continues to thrive.

our cases
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Take a closer
                             look

our cases
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Attero

#e-waste #climatetech #B2B
brand strategy
brand identity

Take a closer
                             look

our cases
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Lime case study

emote Care

#tech #saas #web3 #mentalhealth
brand strategy
communication strategy
view all work

LearN MORE

Pattern of white outlined numbers and dollar signs scattered over a blurred green and yellow background, with text reading 'Why Top Brands Invest In Brand Strategy' and keywords 'brand marketing strategy,' 'brand strategy,' and 'brand identity' at the bottom.
Why top brands invest
in brand strategy?

Leading brands know that a strong brand strategy drives trust, loyalty, and long-term growth. Learn why it’s a game-changer in building a successful business.

read more
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Silver satin pillows and bedspread with an open laptop on the bed and text above reading 'The intersection of brand strategy and customer experience'.
The intersection of brand strategy and customer experience.

A great brand is way more than a good logo. It is how customers experience and connect with it. See how brand strategy shapes every touchpoint.

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Dried plant stems and flowers scattered on a gray surface with translucent circular graphic overlays and text about sustainable brand strategy and green tech innovation.
How to build a brand strategy that powers green tech innovation.

A strong brand strategy can drive real change in green tech. Learn how to position your green tech startup for impact and long-term growth.

read more
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