Bolder's Visual Identity for Co.: Rebranding an Innovative Platform Tailored for Digital Nomads



The world is changing, and in this fast-paced digital age, the rise of digital nomads is reshaping how we live and work. Co., as an innovative digital ecosystem, is at the forefront of this transformation, catering specifically to these modern wanderers. Recognizing the unique needs and lifestyles of digital nomads, we at Bolder embarked on a journey to redefine Co.'s brand identity. This article delves into our inventive journey with Co., revealing how we gave a new look to a comprehensive platform that serves as both a tool and a guide for those who seek to become citizens of the world.

The Challenge

Co. is an international platform designed to transform the urban living experience for various city dwellers, including travellers, digital nomads, and residents, aiming to reshape how people engage with cities by creating a multilayered digital ecosystem.

Co. began as a startup villa for entrepreneurs and co-living spaces and has grown into a multifaceted digital ecosystem that alters the urban living experience for both locals and visitors.

The project's goal was to create a visual identity, break down the identity across various digital and beyond mediums to reflect the new positioning and strengthen the communication of Co.

how to start work on visual identity, bolder's challenges for Co.

Building the Visual Identity

We took the two main components of Co.'s brand essence as a foundation for our approach:

1. Interface. A single-window digital tool that offers quick and comfortable access to all city services and events.

2. Life in the City. Co. facilitates a smooth transition to new places, encouraging active participation in local life.

Considering Co. is an ecosystem for human interaction with a new city, we created the first component of the visual identity: the initial modular unit of the concept is the network of urban streets, blocks, and squares of these new cities. The second component of the graphic metaphor is the geometric shape of the buttons and digital interfaces, which link with the user experience in the large ecosystem of Co.'s services.

We connected these two graphical metaphors to create a unique Co. pattern. This pattern became a powerful visual tool for us to create infinite compositions. We designed the resulting identity to communicate the idea of comfortable and exciting user interaction with all niches of urban life, for which Co. serves as a guide.

co branding, work in progress
find the city you live in, bolder for co.

Crafting Content

We decomposed the developed identity into digital and non-digital channels. We created a set of templates for internal digital usage, from branded presentation templates to team sticker packs. We adapted the visual identity to various social media channels and formats, including navigating the users to 11+ sections. Additionally, we created a set of non-digital merch, including branded apparel.

"The entire team was impassioned by the project and fully immersed themselves in its essence. We worked like a unified team that had been together for months, and everything was done on time. All our requests and comments were heard, and communication took place in a super eco-friendly format. What surprised me most was the team's seamless collaboration; they worked as one mind. Sometimes it seemed they understood the product better than I did – it was just fantastic! I was also impressed that they delivered more than our scope of work."
Max Zaikin Founder and CEO, Co.

content strategy and design for branding visuals for co. by bolder

See you at Bolder

Through strategic collaboration and a deep understanding of digital nomads' needs, we've created a resonant and unified visual identity for Co. that truly bridges the gap between urban life and the digital interface.

Our approach wasn't just about aesthetics but crafting the identity that would support, inspire, and connect. Co.'s new look reflects the vibrancy of the travel experience and the fluidity of the modern nomadic life, perfectly aligning with their mission to inspire world citizenship.

Are you interested in transforming your brand to resonate with your audience or looking to create a visual identity tailored to your unique community? Our team at Bolder is here to turn your vision into a vivid reality.

See you at Bolder!

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