Raseway

/01

The client

Raiseway

A platform willing to make crowdfunding easier by giving entrepreneurs everything they need to run a successful campaign

/Area of work

brand strategy
brand identity
website development

/Industry

#finTech

/02

Challenge

Raiseway needed a fresh look and a new website as their existing identity was failing
to draw in potential clients

/03

Project goal

Create a welcoming identity along with customer-oriented communication. Develop
the website

/04

Key insight

Business owners avoid unwelcoming platforms where they feel judged. All they want
is a friendly guide to support them every step of the way

Raseway

/05

Communication concept

We developed a communication concept that spoke directly to their audience. Raiseway plays different roles: assisting practically, understanding customer needs, and building a relatable and trustworthy relationship

/06

Design
semantics

We created an association tree to guide future design decisions.

Elements like path, direction, guide, progress, and success, were discovered, painting
a big picture of possibilities

/07

Graphic
metaphor

Raiseway's visual identity centers around a comfortable path to success, symbolizing
their guidance and support throughout businesses' crowdfunding adventures.
They're with you every step of the way

Raseway

/08

Fresh
logo

The Raiseway logo is shaped like the letter "R" and represents a cozy journey to success. It walks you through your personal crowdfunding journey by combining its meaning with a familiar visual representation

Raseway
Raseway
Raseway

/10

Website

We developed a relatable storytelling approach that not only resonates with business owners but also simplifies the complex process that all crowdfunding allies go through

Raseway
Raseway
Raseway

/11

Early-stage
options

We extensively worked with
the client to select the final version, considering various metaphors
and meanings

Raseway

/12

Testimonials

Bolder is great to work with, we will work with them again.

We are deeply grateful for their work with teasing out our (sometimes vague) ideas for how to formulate what we do, how to display it in our brand assets and on our website landing page. The amount of work done on each item is remarkable — we showed their drafts consistently throughout the process to our partners; everyone is impressed.

‍Check the full review on clutch

Peter Rostovsky

CEO and co-founder

/13

Project team

Angelina Zaitseva

Hanna Chemery

Alla Meller

Polli Mulik

Operations Lead

Creative Copywriter

Graphic Designer // Art Director

Graphic Designer

/14

Partners

Joshua Mcsorley

Peter Rostovsky

CPO and Founder

CEO and Founder