A platform willing to make crowdfunding easier by giving entrepreneurs everything they need to run a successful campaign
/Area of work
Raiseway needed a fresh look and a new website as their existing identity was failing
to draw in potential clients
Create a welcoming identity along with customer-oriented communication. Develop
Business owners avoid unwelcoming platforms where they feel judged. All they want
is a friendly guide to support them every step of the way
We developed a communication concept that spoke directly to their audience. Raiseway plays different roles: assisting practically, understanding customer needs, and building a relatable and trustworthy relationship
We created an association tree to guide future design decisions.
Elements like path, direction, guide, progress, and success, were discovered, painting
a big picture of possibilities
Raiseway's visual identity centers around a comfortable path to success, symbolizing
their guidance and support throughout businesses' crowdfunding adventures.
They're with you every step of the way
The Raiseway logo is shaped like the letter "R" and represents a cozy journey to success. It walks you through your personal crowdfunding journey by combining its meaning with a familiar visual representation
We developed a relatable storytelling approach that not only resonates with business owners but also simplifies the complex process that all crowdfunding allies go through
We extensively worked with
the client to select the final version, considering various metaphors
We are deeply grateful for their work with teasing out our (sometimes vague) ideas for how to formulate what we do, how to display it in our brand assets and on our website landing page. The amount of work done on each item is remarkable — we showed their drafts consistently throughout the process to our partners; everyone is impressed.
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CEO and co-founder
Graphic Designer // Art Director
CPO and Founder
CEO and Founder