A new communication concept for a blog about books

Personal brand growth for Charles Pignal, a book critic who was born and raised in Paris and has spent the last ten years in Asia

The client

Charles Pignal

Industry

#personalbrand

Area of work

social media strategy

social media management

Charles Pignal is enthusiastic about books. He reads and reviews about two books on a weekly basis. Charles longed to expand his hobby into an actual book community where fellow book lovers could join in the conversation and have a discussion about the books he reads

CHALLENGE

Charles's goal was to create a type of virtual book club, and he charged Bolder with the task of making his vision come to fruition

SOLUTION

We expanded the brand identity to diversify the visuals

Visual

Book covers
+ shadows

Typography style
with colour shadow

Brand colour balance

Social
Media Ads

Gamification

Social Media Management

friday literature quiz

results

62,8k

followers gained in one year

3.2

engagement rate

350k

reached monthly

Instagram grid

The client’s instagram has been redone according to colour palette and all the visual solutions, so now we have a more balanced composition and a vision of brand individuality